CLIENT: FIELDS ESTATE
STUDIO: CHERMAYEFF & GEISMAR & HAVIV

The Fields Estate is a mixed-use development in Frisco, Texas. The identity for Fields captures elements of this landscape: open sky and wide land. The curved “F” of the symbol suggests an intersection of the rivers and thoroughfares of the development. 

I was presented with initial rough sketches. Working closely with the CGH partners, I refined the symbol into its final form, selected the brand typefaces, and developed the various lockups. 

Under the direction of the partners, I led the development of the Identity Guidelines and deliverables. Careful consideration was given to all aspects, including the color palette, custom patterns, stationery layouts, and other applications. 

I was tasked with creating a variety of patterns based on the symbol, to be used as needed in applications such as the stationery and umbrella.

© Vanessa Ding 2022