CLIENT: NUGG & TOTS
FREELANCE, 2021

 

A pop-up food truck / restaurant serving tater tots and chicken nuggets in Southern California. After refining the existing wordmark, characters were developed for "Nugg" and "Tot". Created with a relaxed and sunny SoCal attitude, they are the delicious duo mascots for the brand.

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Combined with a limited palette of warm tones combined with pillowy playful typography, the identity is warm and friendly. A suite of fun messages and visuals for social media was developed to build anticipation for each upcoming pop-up location. 

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Fields Estate
Bits and bobs

© Vanessa Ding 2022